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Gas Pump Magic For The NBA
Sandy Dodge
February 18, 2025
From the Sacramento Kings to VML, the idea for an ARCO-branded in-game fan activation landed on our doorstep with a grand vision. Fortunately, magical gas pumps are right up our alley.
What if you could magically pump gas with light?
Step aside, mascots and trampoline dunks. The idea pros at VML came to us with a unique in-game concept for the Sacramento Kings: a magical gas pump as a fan experience to be wheeled on and off court during home games. Our history of making magical gas pumps was a conversation starter.
Pumping gas can be a mundane experience, but the idea for this activation flipped that experience on its head. The magical ARCO pump would generate oohs and ahhs from the crowd as each contestant would try to hit a number target. We started with the coolest, most interesting way to do it and worked back from there.
We delivered something sleek and simple. An illuminated marquee up top with responsive lighting, gamified toggles and buttons, and a light-up pumping tube were some of the pillars of what made for a wildly fun fan experience.
Scope:
Concept Design
Graphic Design
Engineering
Custom Fabrication